/ Brief

Create an immersive custom sneaker experience celebrating a trailblazing product launch for 600 C-Suite and sales executives.

/ Insight

Iconic brand partnerships resonate deeply when paired with hands-on personalization, fostering excitement and connection.

/ Strategy

Inspire attendees to 'be the game changer' by leveraging the brand’s historic collaboration with Run DMC and Adidas, offering a custom sneaker experience that merges individual expression with a sense of shared identity.