/ Brief

A visual identity system and awareness campaign for Harlem Week, an annual month-long street festival in Harlem, NYC.

/ Insight

Harlem is often defined by its historical significance and its role as a cradle of the arts, but it is also a physical place and a collection of many micro-neighborhoods and communities.

/ Strategy

Capture the texture and vibrancy of the streetscapes and storefronts of Harlem.